Mark Borkowski

Profile: timeline Full name: Mark Borkowski Area of interest: Media: PR and publicity Journals/Organisation: The Guardian Email: enquiries@borkowski.co.uk Personal website: http://borkowski.do Website: http://www.guardian.co.uk/profile/markborkowski Blog: http://www.markborkowski.co.uk/category/mark-my-words Representation: City Speakers International | PFD agency Networks: http://twitter.com/#!/markborkowski | Facebook | The Fame Formula

Biography: About: "Mark’s face is known to millions. They might not be able to pronounce his name (bor-cough-ski) but he’s the man they see on their widescreen plasma TVs when producers need authoritative comment on scandals, celebrity and the media itself." see: Who The Hell Is Mark Borkowski? Education: Career: Current position/role: also writes/written for: Other roles/Main role: Other activities: Disclosures: Viewpoints/Insight: A Life in the Day of Mark Borkowski - Mark Borkowski, 45, the PR with a celebrity clientele, lives in Gloucestershire with his wife, Kate, and their boys, Janek, 9, and Joe, 7 - Interview by Caroline Scott, The Sunday Times, 18th January 2004 Confessions of a stuntman: Mark Borkowski on the fame game - The master publicist who promoted Jacko and Pavarotti and filled Selfridges with nude people is disturbed by the success of his profession – accusing it of promoting fake celebrity and soundbites that betray complex issues. He talks to Ian Burrell - The Independent, 28th July 2008 Broadcast media: Video: YouTube playlist Controversy/Criticism: Awards/Honours: Scoops: Other:

Books & Debate: File:Mark Borkowski the fame formula.jpg Improperganda: the art of the publicity stunt OCLC 46808021, 2001 Latest work: The Fame Formula OCLC 227274719, 2008 - 'How Hollywood's fixers, fakers and star makers created the celebrity industry' Book review: The Fame Formula by Mark Borkowski and Look at Me by Peter Whittle - Jenny McCartney, Telegraph.co, 29th August 2008 Speaking/Appearances: http://www.markborkowski.co.uk/public-speaking Debate:

The Guardian: Column name: Remit/Info: Insight into PR and publicity Section: Role: Commentator Pen-name: Email: Website: Guardian.co / Mark Bowkowski Commissioning editor: Day published: Regularity: Column format: Average length:

Articles: 2013 Tony Hall has the PR skills to command the media circus - The new BBC ringmaster faces huge challenges, but can put PR at the front of his business without letting it dominate priorities - 3rd April

Articles: 2011 Tony Hall has the PR skills to command the media circus - The new BBC ringmaster faces huge challenges, but can put PR at the front of his business without letting it dominate priorities - 3rd April The PR battle News International just can't win - No amount of spin will dispel the phone-hacking scandal just yet. Rupert Murdoch's team know their best bet is appeasement - 19th July Turning out spin for brutal dictators is not the risk-free job it used to be - If you choose to work with some of these regimes then it affects the way your agency isviewed by other clients - 29th March

Articles: 2010 William and Kate's engagement shows the royal PR machine is well-drilled - Buckingham Palace will be overjoyed with the positive headlines garnered by the announcement of the couple's wedding - 22nd November 2010 Gordon Ramsay's open letter nightmare - If Gordon Ramsay wanted to expose an emotional family issue in the media he'd have been better off doing a Diana - 11th November 2010 Putin: is he the ultimate PR solution? - Does Vladimir Putin's macho posturing in his latest photoshoot really win over the electorate in Russia? - 2nd November 2010 PR advice for the Chilean miners - If I were advising the miners, I'd tell them to stick together – and to play the long game with the world's media - 18th October 2010 2010: The first social media election - This is the first British general election in the social media age – what difference has it made? - 3rd May 2010 Pierrot Bidon obituary - Archaos founder who reinvented circus as an edgy art form for the industrial world - 21st March 2010

Articles: 2009 Why Tiger Woods PR disaster could scare brands off sports stars for good - Top firms' sponsorship of major sports stars was dwindling before news of golfer's affairs – now brands may steer clear altogether - 11th December 2009 In need of a tigerish attorney - Tiger Woods's lawyers' attempt at a media cover up of the 'improperganda' will inevitably damage his brand - 7th December 2009 SideWiki changes everything - Google's SideWiki tool is the ultimate expression of people power - 9th November 2009 My Edinburgh: Mark Borkowski, Publicist - 17th August 2009 Cunning stunts: Edinburgh Festival's greatest PR moments - Edinburgh old-timer Mark Borkowski pays tribute to one of the festival's finest art forms: the publicists' tricks that propel certain performers centre stage - 9th August 2009 Cristiano Ronaldo and Paris Hilton: was it a stunt? - Could the sight of the footballer and US heiress in LA the night before his Real Madrid deal was confirmed be a coincidence? - 12th June 2009 I’m sorry Simon Cowell, you are about 75 years behind the times - With his talent contests and pin-up girls, publicist Russell Birdwell pre-dated reality TV and lads’ mags - 27th April 2009 Twits who ruin Twitter: Why some stars and PRs miss the point of tweeting - Britney's feed is sanitised, tedious vainglory, merely a bland sales pitch - 13th April 2009 Rebranding the pollack as Colin: oceans away from a Consignia-style disaster - Consignia? Monday? Choco Krispies? All failed rebrands - but Sainsbury's renaming pollack as Colin should fare better - 6th April 2009 The Guardian: archive

News & updates: Mark Borkowski to launch new agency - New agency, named Borkowski.do, to be a social media-based consultancy - The Guardian, 6th July 2011

References:

Links: Wikipedia biog