Naresh Ramchandani

Profile: Full name: Naresh Ramchandani Area of interest: advertising, marketing, green issues Journals/Organisation: The Guardian Email: Personal website: Website: Guardian.co / Naresh Ramchandani Blog: Representation: Networks: http://www.linkedin.com/pub/naresh-ramchandani/1/76a/2b | http://www.facebook.com/people/Naresh_Ramchandani/528826431

Biography: About: http://www.pentagram.com/partners/#/415 Education: University of Manchester Career: Naresh began copywriting life at a fledgling HHCL in 1989. His first ad campaign for Maxell Cassettes won the Cannes Grand Prix the following year, and he launched First Direct with an innovative, interactive campaign which showed simultaneous commercials on ITV and C4 and asked the viewer to choose between them. In 1994 he became Creative Director at Chiat/Day London which swiftly evolved into St Luke's. There he created the 'Be extraordinary, not ordinary' campaign for Boots No7, re-establishing it the country's No1 make-up brand. He also asked the country to 'Chuck Out its Chintz' in favour of IKEA's modern furniture and helped to make St Luke's 1999's agency of the year. In 2000 he started Karmarama which is best known for Van Den Puup, the monstrous parody designer created for IKEA, and for its own Make Tea Not War posters created for 2003's anti-war march which featured in the national papers and was included in an exhibition in the V&A. In 2004 Naresh was placed 23rd in a list of the 50 most important British Asians in the media, much to his mother's delight. Joined Pentagram design studio as a partner in 2010 (from: Green Thing.com: profile: Naresh Ramchandani) Current position/role: also writes/has written for: Other roles/Main role: Other activities: Creative consultant, partner at Karmarama advertising and design agency Disclosures: Viewpoints/Insight: Planetgreen.com: Meet Naresh Ramchandani and Andy Hobsbawm of Green Thing Broadcast media: Video: Controversy/Criticism: Awards/Honours: Scoops: Other:

Books & Debate: Latest work: Speaking/Appearances: Debate:

The Guardian: Column name: 'On Advertising' Remit/Info: Advertising, Marketing Section: Media Guardian Role: Advertising columnist Pen-name: Email: Website: Guardian.co / Naresh Ramchandani Commissioning editor: Day published: Monday Regularity: Fortnightly Column format: Average length:

Articles: It's all in the wrapper - 10th March 2008 All roads lead to Honda - 11th February 2008 Uniqlo's creative team aren't muppets - 21st January 2008 Golden balls strikes again - 17th December 2007 No discomfort with this creature feature - 19th November 2007 Named and shamed - 5th November 2007 Ryanair takes a flier - and it works 22nd October 2007

News & updates: Naresh Ramchandani is new Pentagram London partner - Creative Review, 8th October 2010

References:

Links: Karmarama Stories blog Karmarama.com